Why the strange spelling?
CRAYZ
It's intentional.
We spell CRAYZ differently because doing things differently is the point. CRAYZ is not about being reckless. It is about curiosity, trying something new, breaking routine and giving yourself permission to ask one simple question.
Y not?
01 · The Y is our signatureThe dot below the Y is part of every CRAYZ wordmark.
02 · The dot asks “Y?”It reminds us to question the usual choice and consider something different.
03 · CRAYZ is a mindsetTravel. Create. Learn. Explore. Meet. Play. Or have a CRAYZ at home.
04 · Everyone has a little CRAYZOur job is to make it easier to turn curiosity into something you actually do.